Good business is the best art

Factory Man

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Maren Gottschalk

Factory Man

The Life Story of Andy Warhol

1st ed. published 2015. 264 pages From the age of 14 years up All rights available

Beltz & Gelberg

Factory Man

The Life Story of Andy Warhol

Andy Warhol is a pop art icon and a key figure for understanding contemporary art. His ideas and experiments made him one of the pioneers of star cult and self-marketing. Maren Gottschalk takes an inquisitive and open approach in her new biography of the complex artist.

poor immigrants to a talented illustrator and eccentric millionaire. He wanted to be handsome, rich and famous. The separation of art and commerce was not controversial to Warhol, who was first a commercial graphic designer. He knew what moved and provoked people. With his world-famous Campbell soup cans, 1962, he created a new definition of art – seemingly mundane was henceforth produced in series. His silkscreen prints of Marilyn Monroe are forever etched into our collective memory. His factory stood for New Yorkers' never-ending parties, for sex and drugs, and he himself was a master of shrill self-stylization and self-production, who made himself into a brand.


»Some rifts that Warhol tore open with his art have long been refilled today. No one gets upset about his pictures today. Instead, they are regarded as classics of pop art and bring in top prices at auctions. There are apps on the Internet that can transform pictures into Warhol style today, so that everyone can produce their own “Warhol”. The chasm between the cheap Warhol copies on smartphones, mugs or posters and in the million-dollar original show that we are far from being over with Warhol.«