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Backlash and hostility towards feminism are on the rise, as demonstrated by the growth of the ›manosphere‹: a loose network of men’s social media communities who argue that men are the real victims of sexism and feminists conceal these facts (Ging 2019). One manosphere group, ≫Men Going Their Own Way≪ (MGTOW), argue that heterosexual relationships are oppressive to men and consequently should be avoided. In this paper, I take a discourse-historical approach to critical discourse studies (Reisigl/Wodak 2016) to examine how MGTOW construct themselves as marginalised or oppressed. I identify four salient discursive strategies: appropriation of feminist discourse; role reversal; statistics; and self-presentation as unpopular. \n
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